Trico® announces repackaging of its ‘factory replacement’ range of conventional wiper blades

Trico’s ExactFit™ blades have provided a high level of satisfaction and performance for customers for many years and, due to their universal adaptor, provide the nearest like-for-like replacement for OE fit blades across the widest range of vehicle types.

Following an extensive market review, the range has been rationalised, re-aligned and now includes 27 rear blade parts and a range of ‘hybrid’ blades.

Hybrid blades are a popular original fitment on many Japanese and Korean vehicles. This style of blade is particularly suited for large attack angle variations and maximises high-speed windlift performance with low-noise operation.

Despite the name change, existing part numbers will not change from their market-recognised EF, ES and EX designations. New additions to the range will be introduced with all-new HF (Hybrid blade) and EF, ES and EX part numbers as appropriate.

TricoFit’s packaging is in line with the recently launched Trico™ and TricoTech ™ blade ranges and is designed to provide maximum shelf appeal for the products at all stages throughout the sales chain. The new single blade packs provide a modern, vibrant look and feel for Trico as it continues to evolve with the needs of the industry. The new black logo is redolent of fresh rubber, the primary component of the company’s products.

Announcing the change, Trico’s Aftermarket Sales Director, Nigel Cole, commented: “This rationalisation and repackaging of our premier ‘factory replacement’ range is a result of our on-going brand realignment strategy, to provide our customers right across Europe with the widest choice of parts for their particular market conditions.  Our aim is to provide a clearly differentiated range to cover the majority of the car and light commercial vehicle parc wherever you are trading.”

“The bringing together of the old ExactFit™ parts and our rear blades further rationalises the ranges we offer. It should help raise the profile of the rear blades and provide retailers with a clearly defined range that will display with major impact.”

“The new packaged product will start to be included into deliveries in time for the new Autumn season stock”, he concluded.

The name Trico has been synonymous with innovations in vehicle wiper systems and driver visibility since1917 when the company was the first to commercially produce the product.  Arguably the world’s leading wiper blade manufacturer, today Trico supplies over 80 million units a year to the world’s automotive aftermarket.

Trico products are distributed throughout Europe by a network of over 200 distributors in 36 countries, and are available in a wide variety of end user outlets from independent garages and body repair shops to motor factors and retail parts and accessory stores.