Trico® sponsors Santa Pod Raceway
Trico®, a world leader in replacement windscreen wiper blades, has announced a sponsorship deal with one of the UK’s premier motorsport venues, Santa Pod Raceway in Northamptonshire.
The sponsorship will run for two seasons and sees Trico extend a proud tradition of involvement with motorsport at the highest level. Back in the 1950’s Trico supported the legendary Briggs Cunningham Jaguar racing team at Le Mans, providing a mobile workshop as well as high performance products for the cars themselves.
At Santa Pod, “the home of European drag racing”, Trico’s sponsorship will see the company’s logo featured prominently on the safety fencing and start-line garage doors, as well as on track-side advertising.
Commenting on the deal, Trico’s Director of Aftermarket Operations, Nigel Cole said: “This is a very good fit for us. The name Trico is not only synonymous with the first commercially produced wiper blade, it’s also a metaphor for high performance. Trico blades are, and always have been, original equipment on many of Europe’s high performance road cars. The blades we sell as replacement parts are manufactured to the same quality standards and provide the same high performance in everyday use as the original equipment. Arguably the world’s leading wiper blade manufacturer, Trico supplies over 80 million units a year to the world’s automotive aftermarket.”
“As well as our Le Mans heritage, we are great supporters of British and European motorsport, and have been associated with it in many forms in the recent past, including personal sponsorship of three-times Swedish Touring Car Champion, Richard Goransson. This sponsorship gives us a chance to associate our name with some of the highest performance vehicles competing in the UK. We’re looking forward to some very exciting racing through the summer.”
In a novel twist to the sponsorship, the deal will see Trico replacement wiper blades sold directly to the visiting public in the Raceway store. There’s a Trico replacement blade to fit most popular cars and light commercial vans, all combining excellent wiping characteristics with high quality manufacture and easy installation.
Trico aftermarket products are distributed throughout Europe by a network of over 200 distributors in 36 countries, and are available in a wide variety of end-user outlets from independent garages and body repair shops to motor factors and retail parts and accessory stores.